Complimenting the Unremarkable

Great email from John Holt magician
“YESSSSSS! The magician has emailed!” (images are subject to slight exaggeration)

UPDATED 23th May 2018

“That was amazing! You should be on TV!”

“That was the best thing I’ve ever seen. By the way, thanks for the confirmation emails; I appreciated you keeping me up to date, and they were really funny too. You made email fun!”

YES! He likes my email!

Most magicians know that it isn’t that hard to be a good magician.

“You should be on Britain’s Got Talent!”

“You’re the best magician I’ve ever seen!”

We hear these kinds of things on a regular basis, and believe me when I say that I’m not boasting when I say that.

It’s really not that hard to be the best magician that someone has ever seen (unless they are this guy. If he tells you that you’re the best magician he’s ever seen, you’ve probably got something good going on!).

After all, how many magicians have YOU seen perform…for you…close up…live and in person?


So, there’s only so many testimonials you can get on your site about how good your magic act is (don’t get me wrong, I still love adding them to my site, so feel free to email me some more!), but what really gets me excited is when someone appreciates something so unremarkable as the booking/email process;  something that I’ve deliberately created that, not only gets the booking information, but also hopefully builds some rapport, confidence (and some laughter) along the way, so that they can be sure that I am who I say I am; I can do what I say I can do and that I will be where they want me to be when they want me to be there.

I dislike “Dear sir” emails and I’m hardly ever “sincere” or “faithfully yours” (unless you’re my wife, in which case, I am!).

I make jokes and send funny emails. I’ve also been known to send…brace yourself…funny gifs and images.

If you want an example of the kind of thing I’m talking about, go to my home page, scroll to the bottom, and fill in the contact form (you don’t even need to pretend that you’re getting married or anything like that) and click “SEND” and see what happens.

Here’s the thing: I’ve spent time on my entire booking process, and I’m glad when clients notice.

People notice the little things

You’re booking a magician and a comedian to entertain your guests, so why not make the booking process fun while we’re at it? Yes, you’ll still get contracts, invoices and insurance details, but at least you’ll look forward to your email PING!

In the magic world, where “amazing” and “brilliant” are the norm, it’s good to have someone come out of nowhere and tell you something truly remarkable:

“Hey! You give good email.”

IF YOU’D LIKE TO RECEIVE FUN EMAILS FROM ME, FILL IN THE FORM BELOW (Oh, and probably best tell me about your party or event too while you’re at it!)